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06554_Field_TCUM T119.txt
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1996-04-10
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contacts, he will have the key to the form of the power that is
in all media to reshape any lives that they touch. Except for
light, all other media come in pairs, with one acting as the
“content” of the other, obscuring the operation of both.
It is a peculiar bias of those who operate media for the
owners that they be concerned about the program content of
radio, or press, or film. The owners themselves are concerned
more about the media as such, and are not inclined to go
beyond “what the public wants” or some vague formula.
Owners are aware of the media as power, and they know that
this power has little to do with “content” or the media within
the media.
When the press opened up the “human interest” keyboard
after the telegraph had restructured the press medium, the